We will explore the five basic principles for building a solid SEO foundation for your WordPress site over three, 2-hour class sessions. These sessions includes over 20 pages of documentation and checklists to keep you on track after class.
Session One
May 17th, 7 pm — 9 pm
- Keyword Research
- Competitive Analysis
- Configuring Your WordPress Site for SEO
Session Two,
May 31st, 7pm — 9 pm
- On-site Content Optimization
- Link Building and Online Promotion
Session Three
June 21st, 7 pm — 9 pm
- Understanding Website Analytics
Who Will Benefit From these classes?
Anyone who owns or manages a WordPress powered web site who wants to make it easier for your clients/customers find and purchase your products and services.
Class Fee
Class will be $50 per session.
Attendees may sign up for Individual classes or the complete series.
(Note as part of session one we will load SEO Plugins and register attendees’ sites with Goggle so we can track individual SEO changes over the 6-week duration of the SEO sessions.)
Where Will Class Be Held?
Cospace
911 West Anderson Lane #203
Austin TX 78757
How To Register
All registration will be handled through EventBrite. Seats are limited.
Session One
Understanding Search Engine Optimization (SEO)
May 17th, 7 pm — 9 pm
This class has been designed to help WordPress users understand SEO (Search Engine Optimization) as a business practice. The session focuses on how SEO works, and how search engines rank pages, positioning your online business so your products and services stand out against your competition. We will walk you through planning a SEO strategy, how to use keyword research to creating content that support not only improved positioning but also site visitor satisfaction.
Producing top ranking SEO positioning is not an esoteric art, it is the result of workman-like determination and the your willingness to constantly produce the type of content your market is seeking.
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What is SEO?
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What is Keyword Research?
- Not all keywords and keyword phrases are equal.
- Learn to optimize for those keyword or phrase more likely to lead to a sale.
- Understanding the three types of queries site visitors are most likely to use to find your product/service and how to exploit that information.
- Informational queries – searching for information from general to specific
- Navigational queries – searching for a specific site or page
- Transactional queries – searching with an intent to purchase
- Pages rank for specific queries or keyword phrases—make sure your ranking focused on what ultimately provides the most benefit for your business.
- How to develop a Targeted List of Keywords
- A keyword brainstorming exercise
- Expanding your brainstorming list through some keyword tools
- Google AdWords Keyword Tool
- SEO Book Keyword Tool
- WordTracker
- KeyWord Discovery
- Tips for building effective keyword lists
- Keyword Research Resources
- What is Competitive Analysis?
- Learning to use keywords to help you define who your market is and what that market is looking for.
- Search engine friendly site development
- How to design your site and develop your content to be usable and accessible so search engines can EASILY find, crawl, and index your pages.
- Develop sites content and structure to reinforce your keyword themes and help search engines understand what topics the site considers most important and should be considered in ranking.
- Some search engine etiquette:
- Avoiding or at least managing duplicate content
- Search Friendly URLs
- You can’t be found unless you are indexed, so get indexed, Avoid Flash, javascript, and images for the navigation of your site.
- Create an html sitemap and link to it from all pages on your site.
- Minify files — Google counts speed as a ranking factor
- Internal links are an important part of SEO — every page on your site should link to other pages on your site.
- Test fix or remove any broken links on your site
- Use breadcrumbs — they help people and search engines understand the architecture of your site.
SEO Resources for Attendees
- WordPress Web Site Configuration for SEO
- WordPress SEO Plugins
- WordPress Sitemap Plugins
- Search Engine Registration
- WordPress Sitemap Submission
- WordPress Commenting Plugins
- WordPress internal linking strategy
- WordPress Content Optimization Plugins
Session Two
On-Site Content Optimization / Link Building / Online Promotion
May 31st, 7 pm — 9 pm
Session two of Developing A Sane Approach To SEO is focused on building, maintaining and promoting a search engine friendly site. We will examine how to develop your site so search engines can easily find and index your pages, and how to organize your information to provide cues to the search engines for what the site is about. We look at how to develop content that is pleasing to both site visitors and the search engines and how to avoid potential pitfalls.
Content, Content, Content
- Creating a useful, Information-rich site
- Writing easy to read text
- Tips for staying on topic
- Why you need fresh unique content
- Creating content with the end user in mind
- Create unique, accurate page titles
Optimizing Content
- Writing better anchor text
- How to optimize your images for SEO & Accessibility
- Site Images should have a sitemap too
- Make use of the “description” meta tag
- Using Heading Tags Correctly
- Dealing with Crawlers
- Make effective use of robots.txt
- Be aware of rel=”nofollow” for links
- Combating Comment SPAM
- Make your site easier to navigate
- Improve the structure of your URLs
Linking and Online Promotion
- Internal Linking
- Link Building and Online Promotion
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Session Three
Understanding Website Analytics
June 21st, 7 pm — 9 pm
Understanding Website Analytics
When you have developed the content and tuned your site to the best of your ability…
It’s time to get Analytica!l
- How to use the Google Webmaster tools
- Understanding:
- Search Queries
- Keywords page lists
- Internal Links page
- Subscriber Stats
- Trouble shooting tools
Diagnostics
Malware detection
Crawl errors
- Understanding Google’s Webmaster Technical Guidelines
- Understanding Google Webmaster Quality Guidelines
- Putting it all together
